Final Design

Rationale

Group 9 Rationale

Clarke Kelly

Mike Hall

Laura Pitcher

Our design direction for the LUX website is tailored, energetic and co-ordinated. Our colour scheme, image filtering, interactive elements, copywrighting and design style is created to appeal to a wide range of target market groups while also reflecting the atmosphere of a festival.  Our strategy was to use these elements to convey a vibrant and fun website that also appears professional and coherent. One major priority was usability, within our designs we have experimented with how the user can use our website with ease. For this reason, our homepage has elements and links to each page to create an overall feeling of LUX when the viewer first arrives on the website and also for usability purposes. We have also created elements in our website that are foreword thinking in the marketing of LUX overall. These include the linking of artists and sponsors on the installations way to provide a fresh way to incorporate the sponsors throughout the show. We included a photo archive of previous years works on our installations page in order to raise awareness and excitement over the event. Our copywrighting is also carefully designed to appear personal and friendly in order to provide information in such a way that does not bore the user. We provided transport links and advice on our map, as we are aware many LUX goers are from out of Wellington. We created an emphasis on social media, as we are aware it’s an increasing marketing tool for modern society. Our live feed achieved this through images from numerous social media outlets were shared through the LUX hash tag. Our website is tailored specifically to the time of day as the homepage header alters to relate to the time the user is visiting the site. The elements we have created overall provide an informative site that clearly covers all elements of LUX with ease for the user while also appearing dynamic and interesting to aid in the marketing of LUX.

Notation document

Week 6: Session 1

Layout/ Mobile format developments

Week 5: Session 2

About page developements

Copywrighting - Illuminate Wellington Campaign

Key/ Transport idea development

Week 5: Session 1

Homepage, installations, map alternative designs

Sponsor/ Installation idea development

Map page developments

Homepage tweaks and mobile version

Live Feed developments

Copywrighting initial brainstorm and artist models

More Development and mobile concept

Homepage, About, Installations, Experience, and About pages. Figuring out layout and look further, needing to improve on layout of text.

Tests of Artist pages with name of installation and artist, then info on the work. Adding in the idea of linking sponsors to works.

Testing Installation page in mobile format.

Web Design development

Week 4: Session 2

Chosen colour palette

Week 4: Session 1

Homepage developments

Week 3: Session 2

Artist model - apple website

 

http://www.apple.com/environment/ 

An artist model website we have found is the environment page for apple. 

We really like how crisp the feel is and the way they have dealt with infographics. 

We wish to use infographics to provide exciting info for consumers so that they can get excited about Lux. We also really like how this website uses imagery to transition into scrolling making the website look very organic. We want to treat our images and scrolling in a similar manner as we feel it portrays a clean aesthetic.